• Share
  • Email
  • Print

We believe that a deep appreciation for our clients’ concerns, challenges and business objectives is the foundation for successful business development. To that end, we have created a substantive and sophisticated brand and positioning platform that aligns our interests with those of our clients.

This global brand communicates our unified commitment to providing the highest level of client service and quality legal counsel in all our offices, and is strengthened by continuous and active measures to support, enhance and bolster the valued relationships K&L Gates maintains with clients. K&L Gates has been recognized among the top 20 law firm brands in the world (2018, 2017, and 2016 Global Elite Law Firm Brand Index) and among the top 20 law firm brands in the United States (2012-2018 U.S. Law Firm Brand Indexes) according to legal market research company Acritas. Compiled from hundreds of interviews of general counsel of companies from around the world, the Acritas reports rank law firms on such criteria as which first come to mind and are most favored by counsel, are looked to for high value work and are most considered for top-level litigation and M&A matters.

The BTI Consulting Group further recognized the firm’s commitment to clients by naming K&L Gates as one of the top law firms for superior client service for a fifth consecutive year in the “2017 BTI Client Service 30.” An annual survey comparing more than 650 leading law firms which serve Global 500, Fortune 1000 and other large clients, the “Client Service 30” is an elite ranking recognizing law firms that distinguish themselves as the absolute best for client service. It is based upon unprompted feedback from clients who identify, by name, the firm they view as the best in various client service activities.

We support our lawyers with an array of services aimed at increasing the value we provide our clients. For example, our firmwide marketing and business development team, led by our Chief Marketing Officer, works with our practices and offices to develop and implement integrated programs and targeted activities, such as client feedback programs and internal client service teams that help ensure the retention of existing clients and enable the steady growth of new business.

Our marketing team also collaborates with K&L Gates recruitment professionals to enhance our outreach to law students and lateral associate and partner candidates, with our Pro Bono Committee to facilitate continued growth of the firm’s efforts in that area and with our Diversity Committee and Women in the Profession Committee to assure outreach to a diverse professional population. We additionally recognize that, as is the case with substantive legal skills, lawyers benefit from education and training in client development, and we offer opportunities for our lawyers to develop and enhance their skills in this vital area.